Problem: signing up for an investment can be a lengthy process filled with paperwork.
Potential investors do not know which product is most suitable for their needs - which necessitates an appointment with an advisor.
Capturing details of a client's current financial status, future needs and personal details is usually a tedious process of filling in forms or an often inconvenient appointment with an advisor.
Solution: a digital advisor, available 24/7. A short conversational interface to capture key pieces of information to be used in the needs analysis algorithms. Advice, sign up, management - all done online.
We worked with Nedgroup investments alongside their international project partners, to deliver a digital "Robo" advisor. The advisor was to be integrated with EEE for digital onboarding and with the project partner's sophisticated algorithms (to provide an investment recommendation).
Chat was to be embedded in the "extraordinary life" website and presented as the first step in investing with Nedbank.