NML

Direct Axis Corporate Website

Front-end Development, Sitecore, CMS, Custom Software Development

NML partnered with Native VML in creating DirectAxis' new corporate website. The fully responsive website was implemented on the Sitecore Experience Platform.

Project Overview

NML partnered with Native VML in creating DirectAxis' new corporate website. The fully responsive website was implemented on the Sitecore Experience Platform.

DA corporate

The platform boasts the following features:

  • A “slick yet simple” UX and Content structure focusing on quality, rather than quantity content for the customer.
  • Online loan application process
  • Secure Customer Portal, with the ability for customers to register and log in to access DirectAxis Pulse, a product that 100% free and gives you a detailed view of your credit health and how you are seen at the South African credit bureau.
  • Medical aid quote generation and comparison tool powered by Jenus
  • Short term insurance quote and comparison tool powered by FSP Solutions
  • Integration with DirectAxis's Life Insurance and Short Term insurance lead generation webservice Web search and Frequently Asked Questions powered by Sitecore and Lucene
  • Custom Event Tracking and analytics powered by Google Tag Manager and Sitecore xDB, ensuring DirectAxis gain deeper insight into how their customers are interacting with their website
  • Full Sitecore Experience Platform implementation including all of the following powerful Sitecore features:
    • Experience Analytics and User Profiling
    • Personalisation
    • Campaign Management
    • AB Testing
    • Adaptive Rendering
  • Fully responsive front end across all major browsers and mobile devices
DA corporate
DA corporate

Technology

  • Sitecore 8.2 Experience Platform
  • SQL Server
  • MongoDB
  • ASP.NET MVC
  • Lucene.Net

Architecture

Full Sitecore Experience Platform multi server architecture including the following components:

  • Two Content delivery servers (load balanced)
  • One Content management server
  • SQL server
  • MongoDB server for analytics

Integration with several API's and webservices including the following:

  • DirectAxis' user service API that powers customer registration, log in and the customer portal
  • DirectAxis' Pulse aggregator soap service that powers the Pulse product page
  • Jenus' soap service that powers the medical aid quote and comparison tool

Load balanced, fully redundant hosting environment managed by DirectAxis' IT department.