NML partnered with Native VML in creating DirectAxis' new corporate website. The fully responsive website was implemented on the Sitecore Experience Platform.
The platform boasts the following features:
- A “slick yet simple” UX and Content structure focusing on quality, rather than quantity content for the customer.
- Online loan application process
- Secure Customer Portal, with the ability for customers to register and log in to access DirectAxis Pulse, a product that 100% free and gives you a detailed view of your credit health and how you are seen at the South African credit bureau.
- Medical aid quote generation and comparison tool powered by Jenus
- Short term insurance quote and comparison tool powered by FSP Solutions
- Integration with DirectAxis's Life Insurance and Short Term insurance lead generation webservice Web search and Frequently Asked Questions powered by Sitecore and Lucene
- Custom Event Tracking and analytics powered by Google Tag Manager and Sitecore xDB, ensuring DirectAxis gain deeper insight into how their customers are interacting with their website
- Full Sitecore Experience Platform implementation including all of the following powerful Sitecore features:
- Experience Analytics and User Profiling
- Campaign Management
- AB Testing
- Adaptive Rendering
- Fully responsive front end across all major browsers and mobile devices