Direct Axis Corporate Website
Services
Front-End Development
Client
Direct Axis
Industries
Investment
Problem
Solution
Project Overview
NML partnered with Native VML in creating DirectAxis’s new corporate website. The fully responsive website was implemented on the Sitecore Experience Platform.
We chose the Sitecore Experience Platform because it is a leader on the Gartner Magic Quadrant for Digital Experience Platforms. It also provides comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights to personalise experiences across channels. The Sitecore Experience Platform is built on ASP.NET, which makes it an excellent fit from a development point of view. This is due to NML’s extensive ASP.NET experience, DirectAxis’s predominantly Microsoft infrastructure stack, as well as their own in-house Microsoft .NET skills.
Feature Highlights
- Experience Analytics and User Profiling
- Personalization
- Campaign Management
- AB Testing
- Adaptive Rendering
- Fully responsive front end across all major browsers and mobile devices.
Direct Axis Corporate Website
The full Sitecore Experience Platform multi-server architecture includes the following components:
Two content delivery servers (load balanced) One Content management server SQL server MongoDB server for analytics Integration with several API's and webservices including the following:
DirectAxis' user service API that powers customer registration, log in and the customer portal DirectAxis' Pulse aggregator soap service that powers the Pulse product page Jenus' soap service that powers the medical aid quote and comparison tool The website’s load balanced, fully redundant hosting environment is managed by DirectAxis’s IT department.
Architecture
The full Sitecore Experience Platform multi-server architecture includes the following components:
Two content delivery servers (load balanced) One Content management server SQL server MongoDB server for analytics Integration with several API's and webservices including the following:
DirectAxis' user service API that powers customer registration, log in and the customer portal DirectAxis' Pulse aggregator soap service that powers the Pulse product page Jenus' soap service that powers the medical aid quote and comparison tool The website’s load balanced, fully redundant hosting environment is managed by DirectAxis’s IT department.
Technical Requirements
To ensure the success of DirectAxis Corporate Website, the following technical requirements needed to be met:
Implement on a world-class web content management system which meets all of their outlined objectives. A ‘slick yet simple’ fully responsive website, UX and content structure focusing on quality, rather than quantity content for the customer.
Tools
- Sitecore 8.2 Experience Platform
- SQL Server
- MongoDB
- ASP.NET MVC
- Lucene.Net
Useful technical features
Secure Customer Portal
Secure Customer Portal, with the ability for customers to register and log in to access DirectAxis Pulse, a product that 100% free and gives you a detailed view of your credit health and how you are seen at the South African credit bureau.
Comparison Tool
Medical aid quote generation and comparison tool powered by Jenus (www.jenus.co.za).
Integration with DirectAxis webservice
Integration with DirectAxis’s Life Insurance and Short Term insurance lead generation webservice.
Web search and Q&A
Web search and Frequently Asked Questions powered by Sitecore and Lucene.
Custom Event Tracking and analytics
Custom Event Tracking and analytics powered by Google Tag Manager and Sitecore xDB, ensuring DirectAxis gain deeper insight into how their customers are interacting with their website.
Full Sitecore Experience
Full Sitecore Experience Platform implementation including all of the following powerful Sitecore .
Online application
Online loan application process.